December 10, 2007

Superstars machi

Finally, there is a cricket league in India! I don't think the players in the league are awesome or anything but at least there is some concept of team marketing, merchandising etc. I guess people here have finally realised the revenue potential from sale of clothes, posters, bands etc. Madras has its own team (of course!), they're called the Chennai Superstars (OF COURSE)! It's Rajni's home after all!

The ads for the Indian Cricket League (ICL) are pretty cool. As biased as I may be, I find the Chennai Superstars ad the funniest . Decide for yourself.

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