Toothpaste advertisements are hilarious. They either show someone in a ridiculous amount of pain, which vanishes upon using the said paste. Or they show someone with ridiculously bad breath, which makes the better half turn away in disgust only to come running back when they see sparkly, coloured 'things' freshen up the air around the planet!
Do you want to prevent toothache and be pain-free or do you want your mouth to be germ-free for 24 hours straight and have your girlfriend/boyfriend cozy up to you? That's the question that Colgate is asking these days.
Take your pick - Colgate Active Salt or Colgate Total. If you think you can use a bit of both on your brush and beat the system, think again.
That's the next ad campaign. Colgate Totally Salty. The paste of the future.